(Originally published on October 20, 2007. Note: The working title for OK Computer was Zeros and Ones. But then at 7am fans received the email with a link to download In Rainbows, listening and chatting with their friends online about the songs.
With all the changes going on around us in this world, we are caught in binary code.Īs fans huddled around their terminals waiting for their email code to download In Rainbows, 12am came without a link to the album. ”Endless urbia” being stuck in binary code. What is with the emphasis of ten? Consider that it is in reference to binary code, 1010101010. Piecing things together, one message was translated as meaning: The tenth cryptic message will be posted today, October 10. Interestingly enough, X is the Roman Numeral for ten. Coincidentally, one of Radiohead’s new songs is called Down Is The New Up. One image was titled Xendless Xurbia, with hundreds of white arrows pointing up, each with a black arrow pointing down. In September, Radiohead began to send nine cryptic messages to their fans. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable from a rumored ten servers. Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). (Originally published on October 10, 2007. Here are a just a few of the articles that have discussed The Binary Theory over the years: I’m also including the official Spotify Radiohead 0110 playlist. Since the original posts no longer exist on the web, I’m sharing them on the new Puddlegum.blog site. NME has since interviewed Philip Selway, and he didn’t deny that there was something to the theory. A discussion in the comment thread of the second article suggested listening to the playlist with a ten second crossfade. These articles drew thousands of comments.
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